Double Vision

Events / Performances

The Challenge

Realized through the collaboration of three concept-oriented brands— VCR, Futra and WOAH— Double Vision synthesized current talents in design, visual art, and music. A day to night showcase celebrating the continuous change in creative expression, we put a new spin on the typical ‘pop-up’ by uniting an eclectic roster of designers, curators, makers, and seekers in a repurposed brewery.

The Solution

Located in the heart of the Arts District in downtown Los Angeles, Angel City Brewery’s 27,000 sq ft. lower tier served as a marketplace and art house by day— with over 20 vendors from LA’s sprawl of unique connoisseurs and tastemakers. By night, the space transformed into a boutique nightclub and arts laboratory with video art screenings and a site-specific performance and installation choreographed by Jil Stein. Activating the ground space as a runway, Galerie De L’Absurde—an ‘anti- fashion show’— presented the wearable artistry of collections from local designers.

The Result

ARTISTS: Danny Perez, Drumcell & The Automatic Message, Friendly Integration, Future Eyes, Immanent, Jil Stein, Nu Speed, Scott Pagano and Suzy Poling. DESIGNERS: Daniel Brent Nieto, Factory Look, Kittinhawk, Omega Collektiv and Marcella Dvsi. VENDORS: Christi Jay, Crybaby Presents, Cult Classic, Daniel Moon, Jfraiche, Juliette G, Detroit Trash, Dolly Bardot, Dope Klothing, For Eclectic Souls, The General Store, House of Intuition, LSTN, Mount Analog, Pop Murder, Purp7e, Naha Armády, Shred Threads Skipped, SPACE mall, Stone Rush Jewelry, Summer Adeline, Sweating Tapes and Vie Gemeos Vintage.