HIP Pops-Up in Houston
Making it’s grand debut on the biggest national shopping day of the year –– yes, that would be Black Friday–– the HIP Pop-Up sets-up-shop at West Oaks Mall thru December 31st. The opening of the HIP Pop-Up marks the landing of Houston’s first concept store exclusively dedicated to showcasing emerging designers under the innovative program of the Houston Incubator Project (HIP). A not-for-profit initiative headed by veteran designer and choice dresser to Houston’s most fashionable A-list, Toni Whitaker, the mission of the HIP is to grow and sustain the business of participating designers by developing the skills needed to thrive and survive in a competitive retail environment.
Animating a 500 sq ft. storefront space with participant’s collections, the HIP Pop-Up helps selected designers build and expand their brand’s exposure. By housing retail space at West Oaks Mall with locally designed and produced clothing and accessories, the HIP Pop-Up aims to generate attention to Houston’s leading fashion-entrepreneurs while simultaneously enabling them to test the ready-to-wear market. Offering business mentoring, networking opportunities, and the use of retail space at no-cost to participating designers, the HIP Pop-Up provides a unique, professional platform encouraging up-and-coming talent to reach their full potential, while exposing them to the real-life challenges of garnering a target-audience within an established retail landscape. Additionally, under Whitaker’s stellar curation, the HIP Pop-Up introduces new customers to the first incarnation of the incubator project, which is set to reach full program fruition come Spring 2014.
For more on the HIP visit www.houstonfashionincubatorproject.org
In addition to the HIP Pop-Up, West Oaks Art House provides a second location for the nonprofit arts organization Katy Visual & Performing Arts Center (KVPAC West Oaks). Offering a Fun Friday Workshop on Black Friday, KVPAC West Oaks invites parents to drop-off kids to partake in fun arts and crafts activities while they enjoy shopping Black Friday bargains.
For more on the holiday programs offered at KVPAC West Oaks visit www.kvpac.org